Want to Win an Award? Start a Year Ago.
The secret isn’t in the submission — it’s in the strategy, storytelling, and authenticity you build long before the deadline. I can teach you our winning formula from the Financial Times and World Bank Sustainable Futures Awards.

Building a Global Brand.
No press list. No brand guidelines. No website. But within 2 years, Time named Spiro one of the world’s 100 most influential companies — alongside Tesla, Amazon and Apple. Find out how we did it.

Environmental, Social, and Governance goals have become the business world’s favourite three-letter badge of honour. But ESG isn’t the story—it’s the scaffolding. What’s really compelling is what’s being built.

The shift we help clients make is from reporting metrics to revealing meaning. Investors want to know you’re serious about climate impact. Customers want to understand how their choices align with their values. And employees? They want to work somewhere that means something.

Greenwashing takes many forms—from vague claims like “eco-friendly” with no evidence, to using misleading visuals (think: leaves and oceans) that suggest more than the company delivers. It can also include cherry-picking data, or focusing on small ‘green’ wins while ignoring a much larger environmental footprint.

The key to avoiding greenwashing is this: say what you do, and do what you say. That might sound obvious, but in the rush to meet demand for ethical messaging, it’s easy to drift into exaggeration.

Your purpose is not a marketing line. It’s the answer to the question: why are you doing this at all? Maybe it’s decarbonising transport in West Africa. Maybe it’s helping UK businesses reduce their footprint. Maybe it’s shifting power—not just energy but opportunity—into the hands of communities.