New Client, New Challenge: Winter PR for an Ice Cream Parlour

We’re excited to be working with one of the most joyful businesses you could imagine — a local ice cream parlour serving up handmade happiness by the scoop.

But here’s the twist: we’re starting in winter.

It’s exactly the kind of challenge we love at StoneComms. Because great PR isn’t just about shouting in the summer when footfall is easy. It’s about understanding a business — properly — and helping it grow in the tougher months too.

This isn’t just about ice cream. It’s about working in partnership with the owners to rethink what winter can offer. That means exploring hot desserts, voucher schemes, warm drinks, seasonal bundles — and figuring out what the story is, not just the product.

We're not in this to slap a press release on top and hope for the best. Our job is to listen closely, suggest new angles, and help shape the way the business shows up in the colder months. Sometimes that means a bit of rethinking. Sometimes it means spotting untapped potential. Always, it means supporting the people behind the counter — not just promoting what's on it.

So yes, it’s cold out. But we’re just getting warmed up.